Ellie.Connect x Vlerick Group

Finding a Sustainable Solution for Old Jeans Sample Stock in Just 5 Days

Vlerick Group found themselves with surplus old jeans samples—unused denim pants, fabric pieces, and sales samples—stored in a dated office space set for a makeover. 
These high-quality materials were never worn and had the potential to be repurposed, recycled, or processed in sustainable ways. 
Yet, due to time constraints and limited connections, these valuable items risked being dumped in a landfill or burned.

Vlerick Group connected with our founder, Julie, who introduced them to Ellie.Connect, setting off a mission to find a sustainable fix.


Taking swift action, we mixed things up. We promptly posted the ‘challenge’ on our Ellie.Connect platform and spread the word through our newsletter, reaching over 600 members. 
At the same time, we reached out to our network to find possible ‘matches’ for this specific request.


The result?

The challenge was launched on Monday, shared on Tuesday, and by day’s end, we got responses from three promising partners who could offer sustainable solutions. 

After careful review, we chose the partner that best fits Vlerick Group’s needs. By Wednesday, the perfect match was confirmed, and by Friday, our partner picked up the old jeans stock. 

The solution had a positive impact: we teamed up with an Ellie.Connect partner from the social economy, who will sort the stock for reuse, refurbishment/upcycling, and recycling.


In an incredibly short span of just 30 minutes, Vlerick Group accomplished something that would have likely demanded a substantially larger investment of their time and resources. Without the aid of Ellie.Connect, they might have found themselves entangled in a prolonged search for an alternative solution, undoubtedly being nudged towards the conventional and convenient path of incineration. Instead, by leveraging a mere fraction of their time and effort, they successfully secured a resolution that delivered an impressively substantial impact.


We get that you might be facing a similar situation—tight schedules, lacking the right partner, but aiming for a sustainable solution. Our strength comes from our vast network and deep understanding of it. And, we act quickly to assist you effectively.


Feel free to get in touch for a no-obligation chat. We’re ready to understand your unique needs and help you find a sustainable solution tailored to your company.

Together, we can make a positive impact and contribute to a greener future. Don’t wait; let us help you turn your challenges into opportunities!