EP8: Ellen Kegels, LN Knits, Slow Fashion, Pre-Order and the importance of Storytelling

Sustainability in fashion has many dimensions. The choice of materials and production processes are probably the most obvious ones, but don’t forget about the impact of your go-to-market, distribution, and stock management.

Maybe you have heard the terms slow fashion and pre-ordering before. New business models are increasingly emerging in the industry, but what do they mean? And more importantly, how do you implement these for your brand? What are the challenges involved and how can you make it successful?